Paid Ads Expert – Contract (Remote)

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<p><strong>Paid Ads Expert (App Install Focus) – Contract (Remote)</strong> Fully Remote | Flexible Hours | Project-Based Engagement<br><br><strong>About This Opportunity</strong><br>We're looking for a contract Paid Ads Expert to help us scale user acquisition for ScrollToll — a fitness app that blocks addictive apps like Instagram and TikTok until users complete physical exercises like push-ups or squats.<br>The app just launched on Android. iOS is launching imminently. We need someone who understands paid acquisition at the campaign level — not just boosting posts or managing budgets on autopilot.<br>This is a hands-on contract role. You'll run experiments, read the data, and help us figure out what actually drives installs and conversions for this product.<br><br><strong>What You'll Do</strong><br></p> <ul><li>Set up and manage App Promotion campaigns across Meta Ads and other relevant platforms</li><li>Track installs, attribution, and conversion events — and flag when data looks off</li><li>Run structured audience and creative tests to identify what works</li><li>Scale winning campaigns and cut what isn't performing</li><li>Monitor the metrics that actually matter for app growth — installs, CPI, ROAS, retention signals</li><li>Make informed decisions on when to kill a campaign versus let it run</li></ul> <p><br><strong>What We're Looking For</strong><br></p> <ul><li>Proven experience running app install campaigns — mobile apps preferred, but strong e-commerce or lead gen experience is considered</li><li>Deep familiarity with Meta Ads, including App Promotion campaign setup and optimization</li><li>Understanding of the difference between optimizing for clicks, installs, and purchases — and when each matters</li><li>Comfortable with attribution tracking and diagnosing data discrepancies</li><li>Ability to stretch a limited budget into measurable results through structured testing</li></ul> <p><br><strong>Nice-to-Have Skills</strong><br></p> <ul><li>Experience with TikTok Ads or Google App Campaigns</li><li>Familiarity with mobile attribution tools like AppsFlyer or Adjust</li><li>Experience scaling an app from zero or near-zero install volume</li><li>Understanding of creative performance patterns for fitness, productivity, or utility apps</li></ul> <p><br><strong>Professional Maturity</strong><br></p> <ul><li>Results-oriented — you measure success in installs and conversions, not activity and reports</li><li>Comfortable working with a lean budget and making every rupee count</li><li>Able to communicate clearly what you're testing, why, and what you're seeing</li><li>Proactive in flagging issues and proposing next steps without waiting to be asked</li></ul><p><strong>Work Environment</strong><strong><br>Remote First</strong> — Work from wherever you're most productive.<strong><br>Flexible Hours</strong> — Availability between 6pm and 12am PKT is required for team overlap and collaboration.<strong><br>Direct Collaboration </strong>— You'll work closely with the product and growth team, with short feedback loops and quick decision-making.<br><br><strong>Why Work With Us</strong></p> <ul><li><strong></strong>A real product with a live user base and clear growth potential — not a demo or side project</li><li>Lean team, fast decisions, and no bureaucracy</li><li>Ownership over your work — you run the experiments and see the results directly</li><li>Strong contract performance leads to extended engagement as the product scales</li></ul>

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