Adobe Target Strategic Delivery Lead

May 7, 2026

Other Jobs To Apply

About SH/FT: SH/FT is a client services business that focuses on implementing and activating technology and data to make sales and marketing work. Our people bring combined experience across technology, data & analytics, business strategy and campaign operations to accelerate our clients' businesses. We keep pace with change in modern marketing and technology in order to create both effective, scalable and future-proof solutions for our clients that span both the Fortune 500 list and emerging industry leaders. We have also built strong relationships with the world's most influential martech platforms and are key partners to them and their clients. We are seeking an experienced Adobe Target contractor to support experimentation and personalization within a broader Adobe marketing technology ecosystem. This role will focus on hands-on configuration, execution, and optimization of web-based tests and targeted experiences, while collaborating closely with internal teams and client stakeholders to define and refine experimentation strategies. Engagement Details<ul style="margin-bottom:11px;"><li style="margin-bottom:11px;">Able to work remotely preferably within the US overlapping with CST time zone</li><li style="margin-bottom:11px;">Contract Hours: 20 for 3 months</li><li style="margin-bottom:11px;">Client Load: 1–2 concurrent accounts</li><li style="margin-bottom:11px;">Role Type: Independent Contractor (IC)</li><li style="margin-bottom:11px;">Duration: Ongoing (multi-month) with extension potential</li><li style="margin-bottom:11px;">Location: Ideally US/Canada, must overlap with client hours (CST); Possible occasional travel opportunities to client locations for workshops, training, etc.</li></ul>Key Responsibilities<ul style="margin-bottom:11px;"><li style="margin-bottom:11px;">Configure, manage, and optimize Adobe Target within a larger Adobe Experience Cloud stack, including integrations with Adobe Experience Platform (AEP), Real-Time CDP (RTCDP), Customer Journey Analytics (CJA), Adobe Launch, and Marketo</li><li style="margin-bottom:11px;">Design, build, test, and deploy web-based A/B/n, multivariate (MVT), experience targeting (XT), auto-allocate, auto-target, and Recommendations activities in Adobe Target</li><li style="margin-bottom:11px;">Partner with internal teams to translate business goals, hypotheses, and audience strategies into measurable tests and personalized experiences</li><li style="margin-bottom:11px;">Support more advanced targeting and personalization use cases over time, including geographic-based targeting, rule-based personalization, auto-target, and Recommendations-driven experiences</li><li style="margin-bottom:11px;">Ensure proper data flow and measurement between Target, AEP, and CJA to support reporting and insights</li><li style="margin-bottom:11px;">Support training of client team members new to Target</li><li style="margin-bottom:11px;">Advise on best practices and process optimization for experimentation design, audience usage, and test governance</li><li style="margin-bottom:11px;">Collaborate with internal and client stakeholders to help define test concepts, success criteria, and next-step optimizations</li><li style="margin-bottom:11px;">Perform end-to-end QA on all activities prior to launch, including validation of audience targeting, goal configuration, mbox/selector accuracy, and cross-browser/device rendering within agreed-upon timelines</li><li style="margin-bottom:11px;">Maintain activity documentation, naming conventions, and audit trails to support test governance and team continuity</li></ul>Required Experience<ul style="margin-bottom:11px;"><li style="margin-bottom:11px;">Strong hands-on experience working with Adobe Target in a production environment</li><li style="margin-bottom:11px;">Demonstrated experience configuring Target within a broader Adobe martech ecosystem (including AEP/RTCDP and CJA)</li><li style="margin-bottom:11px;">Experience designing and executing A/B/n, multivariate (MVT), experience targeting (XT), auto-allocate, auto-target, and Recommendations activities in Adobe Target</li><li style="margin-bottom:11px;">Hands-on experience configuring Adobe Launch for Target implementations, including rule-based event tracking and data layer integration</li><li style="margin-bottom:11px;">Comfortable working with audiences sourced from RTCDP and activated across channels</li><li style="margin-bottom:11px;">Experience building and managing Target profile attributes, profile scripts, and in-Target audience segments to support personalization use cases</li><li style="margin-bottom:11px;">Ability to interpret test results and partner with analytics teams to derive actionable insights, including familiarity with the CJA Experimentation panel and metrics such as lift, confidence, and conversion attribution</li><li style="margin-bottom:11px;">Experience working in enterprise-scale digital environments with multiple stakeholders</li></ul>Additional Preferred Qualifications<ul style="margin-bottom:11px;"><li style="margin-bottom:11px;">Experience with advanced personalization strategies in Adobe Target, including Auto-Allocate, Auto-Target, MVT, Recommendations, geographic targeting, and rules-based personalization</li><li style="margin-bottom:11px;">Familiarity with Marketo for audience activation and ongoing email/SMS nurture programs</li><li style="margin-bottom:11px;">Experience advising internal or external clients on experimentation strategy and test design</li><li style="margin-bottom:11px;">Understanding of how experimentation data is leveraged within Customer Journey Analytics</li><li style="margin-bottom:11px;">Light JavaScript or front-end troubleshooting experience related to Target implementations (nice to have)</li></ul>Soft Skills <ul style="margin-bottom:11px;"><li style="margin-bottom:11px;">Strong communication skills, with the ability to explain technical concepts to non-technical stakeholders</li><li style="margin-bottom:11px;">Highly proactive, self-directed, and comfortable managing multiple workstreams</li><li style="margin-bottom:11px;">Detail-oriented and rigorous about QA, documentation, and validation; demonstrates ability to complete pre-launch activity validation thoroughly and on schedule</li><li style="margin-bottom:11px;">Comfortable working on a globally-distributed, remote team</li></ul><div style="margin-bottom:11px;"></div>

Back to blog

Ads

Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...

DISCLAIMER